Delivered in 5 Days! Cainiao Upgrades Direct Import Direct Shipping Services, Now Covers 15 Countries and Regions

As a seasoned outdoor enthusiast, Mr. Chen used to rely on friends in the U.S. to purchase professional hiking gear for him annually. He would then use a forwarding service to ship the parcels back to China, a process that typically took about a month for the packages to arrive. Recently, the gear he ordered from a cross-border e-commerce platform was delivered through Cainiao's direct import shipping service in just 5 working days.

In early January this year, Cainiao enhanced the efficiency of its direct import shipping logistics service. Now, domestic consumers who order products from cross-border import e-commerce platforms can receive their goods in 5 working days. This is made possible by merchants stocking up in advance at Cainiao's overseas warehouses and utilizing the direct import shipping service for delivery.

Currently, Cainiao's direct import shipping service is available in 15 countries and regions, including Hong Kong, Macau, Taiwan (China), Singapore, Japan, Korea, the United States, Canada, Australia, New Zealand, Germany, the United Kingdom, France, Italy and the Netherlands.

The direct import shipping operation involves a long chain of processes, numerous nodes and complex operations. Cainiao focuses on continuous capacity building and optimization across the entire end-to-end import logistics chain. By strengthening its digital operating capabilities, Cainiao transforms the import process into a finely tuned "assembly line," providing a seamless cross-border logistics experience for both merchants and consumers.

In Cainiao's overseas warehouses, operations are conducted with "hour-level" efficiency standards. Once merchants push orders through, products can be picked, packed, weighed, palletized and labeled within the planned timeframe. For the international mainline segment, Cainiao opts for air routes that are fast, reliable and have mature port operations. The company also implements visual monitoring for key logistics nodes such as collection, customs declaration, takeoff, landing and unloading, ensuring immediate identification and handling of any irregularities like flight delays or cargo congestion. Regarding domestic customs clearance, Cainiao's established port resources and digital customs clearance technologies ensure the rapid processing of goods. On the delivery end, Cainiao's express network, represented by Cainiao Express, provides efficient and high-quality courier services.

While enhancing timeliness, Cainiao's direct import shipping also collaborates with Tmall International to offer a "Guaranteed Delivery or Compensate" service for certain products. This allows consumers to know the latest delivery time before placing an order and they can claim compensation for late deliveries, significantly improving the overall logistics experience for both import merchants and consumers.